Witches of East End (Beauchamp Family #1) by Melissa de la Cruz | Book Review

Title: Witches of East End
Author: Melissa de la Cruz
Publication:  Published June 21st 2011 by Disney-Hyperion
Format: Paperback, 272 pages
Source: Personal Purchase from National Bookstore

Plot in a Nutshell:

The three Beauchamp women—Joanna and her daughters, Freya and Ingrid—live ordinary lives in mist-shrouded North Hampton, out on the tip of Long Island. All three are harboring a centuries-old secret: They are powerful witches forbidden to practice magic. But right before Freya’s planned wedding to wealthy Bran Gardiner, a mysterious and attractive man arrives in town and makes Freya question everything. When a young woman turns up dead, it soon becomes clear to all three that it’s time to dust off their wands and fight the dark forces working against them.

With a brand-new cast of characters, a fascinating and fresh world to discover, and a few surprise appearances from some of the Blue Blood fan favorites, this is a page-turning, deliciously fun, magical read fraught with love affairs, witchcraft, mythology, and an unforgettable battle between good and evil.
-Summary (from Goodreads)

Thoughts in General:
Melissa de la Cruz’s brand new spin on witches gave me the excitement that I didn’t expect from this novel. The characters were all really interesting but sometimes a little bit too stereotypical. . The writing style is done in an alternating Third Person Point Of View (POV) which is really appropriate for this kind of tale and the way the author crafted the whole world felt immersive and contemporary. The mystery of what is causing the problems in North Hampton mixed with the women’s personal struggles got me completely hooked and propelled me to move forward as well as the magic that these witches brews really sparked up my interest in witchcraft (yet again!). There are certain scenes that are strictly for adults only so kids do not read this until your 18 but it is thoroughly an enjoyable book.     

 Thoughts in Details (Might Contain Spoilers):
The novel centers on the immortal witches Joanna, Ingrid and Freya Beauchamp. Joanna has been taking care of her two daughters all by herself ever since she separated with her husband after losing their only son who was punished by The White Council (the head of the witches/Norse gods) for committing a grave crime and after he did not stood up for their family amidst The Salem Witch Trials leaving them banished into our world and is restricted to use any type of magic. While taking care of her two girls, she also busies herself with the housekeeper’s son, Tyler, to whom she felt a bond with. I really liked Joanna. She is so motherly and nurturing but overprotective and smothering at times like almost all mothers out there. I like how she would go to the ends of the earth just to keep her family well and protected.  

Ingrid, the eldest of the siblings, is an uptight, stern and a no nonsense kind of girl. She works in the local library and is often called “Frigid Ingrid” by some of her co-workers and locals. Her love life is non-existent except for her devotion to the library she works in until she meets senior detective Matt Noble. Her character really is determined and totally disciplined which I admire because I wish to be somewhat like her (but not to the extent that I’ll be frigid and stern). Behind her cold front, Ingrid is super intellectual and really organized.    

Freya, the sultry bartender, is considered to be the outrageous party girl of the family, she’s engaged to her handsome and rich fiancé, Bran Gardiner (the complete opposite of Ingrid). The problem is she has this insane attraction with her fiancés brother, Killian and it is completely messing up with her life. She is probably the least of my favorite among the main characters maybe because of her infidelity issues. I do like her free-spirited nature and her impulsiveness reminds me of my own (however not in the same context as hers).

The book is set on North Hampton which is a fictional seaside town that is near the real South Hampton. The way the author described the place, I really felt its quaintness yet there is still an undertone of glamour and richness to it. I would definitely move in here.
The magic presented by Melissa de la Cruz is what I really liked about the book. Even though they were restricted to do any sort of sorcery they eventually have to break the rules to help those in need. Joanna has the power to bring the dead back to life and her baking skills are magical (well that’s what they say). Ingrid has the power to see a person’s future and she creates these magical knots to solve any problem which garnered a lot of attention amongst the North Hamptonites. Freya can concoct cocktails and tonics that basically act as potions (which I imagined to be so yummy) and she begins to stir things up at the bar she works. The book also tackles an incredible evil that is looming around the town leaving people and the ecology  sick and weak which the witches finds out after violating the restrictions given to them plus the sudden disappearance of a girl in town really provided the right amount of conflict the book needed. I honestly didn’t care that much about the overall mystery and conflict because I tended to focus on the witches’ personal struggles.     
I give it a…

Thumbs Up! I enjoyed the book and it was such a fun, fast read that you wouldn’t notice the time (trust me I’ve read half of the book while waiting for a flight).
Are you interested in the magic of The Beauchamp Family? If you have read the book, what do you think about it? Share your comments down below!

Happy Reading,

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